Jurmala City Guide

Stretching some 32 kilometres of pine-fringed white sand along the Gulf of Riga, just 25 kilometres west of the Latvian capital, Jūrmala is the Baltic region's premier coastal resort town and the heart of Latvia's second-home and premium-property market. Famous for its Art Nouveau wooden summer villas, spa hotels and the elegant promenades of Majori, the concert halls of Dzintari, and the bohemian leafy streets of Bulduri, the town draws affluent buyers from across the Baltics, the Nordics and beyond. Latvia's premium real estate segment posted a record first half of 2025, with transaction volume above EUR 250 million, up roughly 28% year-on-year and the strongest in five years, and Jūrmala captured a disproportionate share of that activity, accounting for over half of registered premium land deals. Apartment prices in the Kauguri district averaged around EUR 812 per square metre in 2025 (up 4.1% year-on-year), while detached resort villas commonly trade between EUR 250,000 and EUR 350,000, with exclusive seafront plots averaging close to EUR 480,000. As a Eurozone member with no currency risk, Jūrmala offers international buyers a tranquil, high-quality lifestyle alternative to Riga with a resilient luxury segment.